Automate

Automate the decisions that keep your ads profitable

Catch under-performers before they drain your budget. Scale winners before the momentum fades. Set your own rules or let Sato AI run your account 24/7.

No credit card required

Meta Business Partner
TikTok Business Partner
4.9 on Capterra
4.8 on G2

Trusted by teams automating ad optimization with Scalify

While you read this, a bad ad is still spending

Good ads don't last forever

By the time you notice a winner, the momentum's already fading. The scaling window closes fast.

Bad ads keep spending quietly

They burn budget while you're in meetings, asleep, or working on something else. Every hour counts.

You can't watch ads 24/7

Your ads don't pause themselves when performance dips. But automation rules do — even at 3am.

How it works

Stop wasting money on ads that don't convert

Set rules that pause underperformers and scale winners automatically. Scalify watches your campaigns 24/7 so you catch every opportunity and cut every loss.

Automation
AND
The
CPA
is greater than
$25.00
The
Spend
is greater than
$50
The
ROAS
is less than
1.0x
THEN
Pause ad set

Limitless rule options

Set automation rules with any condition you can think of. Stack unlimited conditions on any metric.

Notifications Today
Ad set paused CPA exceeded $25 threshold
2m ago
Budget scaled +20% ROAS above 4.0x for 3 days
14m ago
Frequency alert Creative fatigue detected
1h ago
Campaign paused Daily budget depleted
3h ago

Stay up to date

Whenever conditions are met and actions are taken, you get notified with full details.

Scaling in progress
Live
$24,850 +127%
Total revenue this month

Scale winning ads on autopilot

Found a winner? Increase budgets, expand audiences, or duplicate campaigns — all automatically.

Always-on monitoring
Budget ROAS
48 Checks today
7 Actions taken
24/7 Coverage

24/7 ad monitoring

Your ads are optimized and your spend is protected around the clock — even when you're asleep.

Save hours every week with a single click

One switch turns on automatic optimization across your entire account. Sato reads your performance data, spots what's bleeding money, scales what's converting, and keeps your campaigns healthy around the clock.

AI OPTIMIZATION LOG
Today
Paused: TikTok Spark Ads 3:14 AM
CPA $28.40 exceeded target · Saved $42/day
Scaled: Summer Sale +20% 7:22 AM
ROAS 4.8x steady 72h · $45 → $54/day
Budget shift: Meta → TikTok 11:45 AM
TikTok CPM 42% lower · Moved $15/day
Swapped fatigued creative 2:30 PM
CTR dropped 45% over 48h · Replaced V3 → V5
4 actions today
$42 saved $54 scaled

Never miss an optimization window again

Build rules that fire the second your thresholds are crossed. Pause underperformers before they drain your budget. Scale winners before the window closes. Stack unlimited conditions on any metric.

AUTOMATION RULES
4 active
Pause Losers
CPA > $25 AND Spend > $50 Pause ad set
Fired 12× this month · Saved $1,240
Scale Winners
ROAS > 3x AND Spend > $30 Budget +20%
Fired 8× · Extra $4,800 revenue
Budget Cap
Daily spend > $150 Pause + Email
Fired 3× · Prevented overspend
Creative Fatigue
CTR drop > 40% Pause + Alert
Fired 5× · Caught fatigue early

Every action tracked. Every dollar accounted for.

Every optimization is logged with timestamps and details. See what fired, why it fired, and exactly how much it saved you. Verify everything inside Ads Manager anytime.

MONTHLY REPORT
March 2026
ACTIONS 87
SAVED $1.2k
REVENUE $4.8k
ACTION BREAKDOWN
Paused
36
Scaled
28
Alerts
18
Shifts
5
Net impact +$6,040

Let automation protect your ad spend

“We used to spot problems after the money was gone. With Scalify, rules step in before damage is done. Weak ads pause themselves. Strong ones get more budget.”

Dominique L.

Dominique L.

Founder, Chandelique

“I turned on Sato AI optimization and forgot about it. Two weeks later, my ROAS was up 40% and I hadn't touched a thing. It just works.”

Alex M.

Alex M.

Solo Media Buyer

“The activity log is my favorite part. I can see exactly what happened, when, and why. Full transparency. No black box.”

Rachel T.

Rachel T.

Marketing Director

Got questions about Automate?

What's the difference between AI optimization and automation rules? +

AI optimization is hands-off — toggle it on and Sato manages your account automatically based on performance data. Automation rules give you full control — you set the conditions and actions, and rules fire when your thresholds are hit.

How many conditions can I add to a rule? +

There's no limit. Stack as many conditions as you need — CPA, ROAS, CTR, spend, impressions, frequency. Combine them all to build rules that match exactly how you want your campaigns managed.

Can I see what actions my automations take? +

Yes. Every action is logged with timestamps, the rule that triggered it, and the exact change made. Full visibility into what's happening across your account at all times.

Does Automate work on both Meta and TikTok? +

Yes. Rules apply across both platforms. Set rules that manage Meta campaigns, TikTok campaigns, or both from the same interface.

Will automation rules conflict with each other? +

Scalify runs rules with priority handling to prevent conflicts. If two rules would trigger opposing actions on the same entity, the higher-priority rule wins. You control the priority order.

Can I test rules before activating them? +

You can review what each rule would have done over the past 7 days before turning it on. See exactly which campaigns would have been affected and what actions would have been taken.

Let automation do the heavy lifting.
You focus on strategy.

Get started for free

No credit card required