Born Free tee shirts – a recent tackle expressing your inside spirit. Think about a set that embodies freedom, celebrating individuality, and turning heads with each put on. From vibrant designs to snug materials, these shirts are extra than simply clothes; they are a assertion, a mirrored image of your persona, and a testomony to the boundless spirit inside.
This exploration delves into the world of Born Free tee shirts, inspecting every thing from goal demographics and market developments to manufacturing, pricing, and sustainable practices. We’ll uncover the key sauce behind a profitable model and have a look at methods to make your individual tee shirts stand out from the gang.
Goal Viewers & Market Developments
The “Born Free” tee shirt line resonates with a various but unified buyer base. This line appeals to people who admire a mix of fashion and a constructive message. Their need for snug, expressive attire aligns completely with present vogue developments. Understanding the nuances of this viewers is essential for tailoring advertising methods and maximizing gross sales potential.
Typical Buyer Profile
The standard “Born Free” buyer is a younger grownup, aged 18-35, probably college-aged college students or current graduates. This demographic is thought for its fashion-forward nature and need for attire that displays their private values and life-style. They’re typically environmentally acutely aware and drawn to manufacturers with a constructive social affect. In addition they admire the standard and luxury of their clothes.
This cohort typically shares a love for journey, journey, and embracing freedom of their lives and their selections.
Trend Developments & Preferences
Present vogue developments emphasize consolation and sustainability. Outsized silhouettes, relaxed suits, and pure materials like natural cotton are distinguished. This aligns with the “Born Free” line’s emphasis on snug and breathable attire. Customers are more and more drawn to ethically sourced and eco-friendly merchandise. The model’s message of freedom and nature is very related to those up to date preferences.
This implies a robust attraction for the “Born Free” aesthetic.
Demographics & Psychographics
The goal demographic leans in direction of Millennials and Gen Z, displaying a desire for socially accountable manufacturers. Their psychographics emphasize a need for self-expression, a constructive outlook, and a robust sense of neighborhood. They’re open to exploring completely different types, typically influenced by social media and on-line developments. They have a tendency to have interaction with manufacturers that align with their private values.
These clients worth authenticity and relatability.
Potential Market Segments
A number of distinct market segments could possibly be focused by the “Born Free” line. These teams exhibit comparable preferences however differ in particular wants and motivations. Understanding these segments permits for more practical advertising and product improvement.
Market Section Preferences
| Market Section | Key Preferences | Product Issues |
|---|---|---|
| Eco-Aware Customers | Prioritize sustainability, moral sourcing, and environmentally pleasant practices. | Natural cotton, recycled supplies, fair-trade certifications. |
| Out of doors Fanatics | Search sturdy, snug attire appropriate for varied outside actions. | Moisture-wicking materials, breathable designs, useful options. |
| Trend-Ahead People | Embrace present vogue developments and search distinctive and expressive types. | Stylish designs, daring colours, and limited-edition releases. |
| Social Influence Seekers | Assist manufacturers with a constructive social affect, advocating for environmental or social causes. | Transparency about manufacturing processes, partnerships with non-profits. |
| College students & Younger Professionals | Worth affordability, practicality, and cozy clothes that enhances their lively life-style. | Versatile designs, reasonably priced value factors, and sturdiness. |
Product Evaluation & Design
Born Free tee shirts are extra than simply clothes; they are a assertion. They characterize a journey, a philosophy, and a connection to one thing bigger than ourselves. This evaluation delves into the core options, supplies, and design variations that make these shirts distinctive and interesting.This part explores the important parts of Born Free tee shirts, from their elementary design to potential variations in model and presentation.
Understanding these facets is essential for successfully advertising and positioning the product line. We are going to look at the important thing supplies, manufacturing processes, and the vary of designs to create a complete understanding of the product’s traits.
Key Options and Advantages
Born Free tee shirts are designed to embody a way of freedom and empowerment. Key options embrace snug, breathable materials, guaranteeing all-day wearability, and a easy, but trendy design that enables the wearer to specific their private model. These shirts are supposed to encourage and uplift, providing a singular mix of consolation, model, and that means. Their versatility permits them to be paired with a large number of different clothes objects, making them an integral a part of any wardrobe.
Supplies and Manufacturing Processes
The collection of supplies for Born Free tee shirts is essential for sustaining high quality and sustainability. Cotton, a basic selection, is commonly most popular for its softness and breathability. Different choices, equivalent to blends with polyester or recycled supplies, supply enhanced sturdiness and doubtlessly decrease environmental affect. The manufacturing course of must be ethically sourced and environmentally acutely aware. This entails contemplating the labor circumstances and minimizing waste in manufacturing.
The usage of sustainable practices ensures the long-term viability and integrity of the model.
Design Types and Variations, Born free tee shirts
Quite a lot of design types are doable, every highlighting completely different facets of the Born Free idea. Basic crew neck tees are timeless, whereas v-neck or scoop neck choices present a extra fashionable really feel. Graphic designs can vary from delicate illustrations to daring statements. The flexibleness in design permits for a broad attraction to a various viewers, creating a spread of potentialities to attraction to numerous tastes.
Colours, Sizes, and Prints
A large spectrum of colours is feasible, permitting for personalisation and particular person expression. From basic neutrals to vibrant hues, the vary of colours ought to cater to numerous preferences. Sizes have to be supplied in a complete vary to make sure inclusivity and cater to a broader buyer base. Varied print choices, together with single-color graphics, intricate designs, and even tie-dye results, may be thought-about to supply visible selection and appeal to numerous pursuits.
Design Choices Desk
| Design | Coloration | Type | Potential Print |
|---|---|---|---|
| Primary Tee | Navy | Crew Neck | Delicate graphic of a chook in flight |
| Graphic Tee | Purple | V-Neck | Inspirational quote or motivational phrase |
| Tie-Dye Tee | Multicolor | Crew Neck | Summary or geometric sample |
| Basic Tee | Black | Scoop Neck | Minimalist brand or branding |
Model Positioning & Messaging
Born Free Tee Shirts goals to be extra than simply attire; it is a assertion. We wish to join with people who worth freedom, authenticity, and a contact of rebellious spirit. Our objective is to create a model that resonates with a large demographic, fostering a way of belonging and shared values.Our model’s message will middle across the core ideas of liberation, self-expression, and the ability of particular person selection.
The design aesthetic can be vibrant, daring, and subtly rebellious, mirroring the perspective we wish to evoke. We envision a model that feels each accessible and aspirational, connecting with customers on a deeply private stage.
Model Positioning Assertion
Born Free Tee Shirts empowers people to embrace their distinctive identities and specific their genuine selves via vibrant, snug, and thoughtfully designed attire. We foster a way of freedom and self-discovery, encouraging individuality and celebrating the varied tapestry of human expression.
Distinctive Promoting Proposition (USP)
Our distinctive promoting proposition lies within the mixture of high-quality, snug materials, impactful and crowd pleasing designs, and a robust message of self-expression and freedom. The designs are rigorously crafted to be each visually interesting and significant, resonating with the audience’s values. The deal with high quality and luxury ensures long-lasting put on, making the product an funding in private model.
Core Values and Beliefs
Our core values are rooted in empowerment, authenticity, and a ardour for self-expression. We consider within the energy of people to make their very own selections and embrace their distinctive qualities. We try to create merchandise that mirror these values and empower our clients to really feel assured and free.
Model Story and Narrative
The story behind Born Free Tee Shirts is one among liberation and self-discovery. It is about discovering your voice, embracing your individuality, and expressing your distinctive perspective. Our model narrative emphasizes the journey of self-acceptance and the liberty to be your self, with out compromise. It is a story that resonates with the audience’s need for authenticity and a way of belonging.
This narrative can be woven into our advertising supplies, design parts, and general model expertise.
Goal Viewers Connections
| Side | Model Story | Goal Viewers Connection |
|---|---|---|
| Freedom | Born Free Tee Shirts characterize the journey of self-discovery and the liberation to be your self. | Appeals to people who worth private freedom, self-expression, and the braveness to be completely different. |
| Authenticity | Our designs and messaging emphasize the significance of embracing one’s distinctive id and expressing it actually. | Connects with people who prioritize honesty, genuineness, and staying true to themselves. |
| Self-Expression | Born Free Tee Shirts empower people to speak their values and beliefs via model and design. | Appeals to those that wish to specific themselves visually and who discover pleasure in private model. |
Gross sales & Advertising and marketing Methods
A profitable launch hinges on a well-defined gross sales and advertising technique. It is not nearly promoting the shirt; it is about telling the story behind it. The “Born Free” model embodies freedom, and our advertising ought to mirror that spirit, inspiring clients to attach with the message and the product.
Gross sales Channels
Reaching the audience requires a multifaceted strategy. Direct-to-consumer channels like our web site are essential, permitting for personalised engagement and constructing model loyalty. Strategic partnerships with retailers can broaden our attain, particularly to clients preferring brick-and-mortar experiences.
- E-commerce platforms (e.g., our web site, Etsy, Shopify): These channels supply direct buyer interplay and international attain, facilitating orders and constructing a loyal buyer base.
- Retail partnerships (e.g., choose outfitters, on-line marketplaces): Collaborating with retailers permits for broader market penetration and expands the bodily presence of the model.
- Pop-up retailers and occasions: Short-term retail areas can create buzz, supply unique merchandise, and construct a stronger model presence inside particular communities.
- Social media advertising (e.g., Instagram, TikTok, Fb): These platforms are highly effective instruments for driving site visitors to our on-line retailer and fostering neighborhood engagement via visually interesting content material.
On-line Advertising and marketing Methods
The net world is teeming with alternatives. We should leverage these instruments to amplify our model’s voice and construct a robust on-line presence.
- Content material advertising (e.g., weblog posts, social media posts, behind-the-scenes movies): Sharing helpful content material that resonates with our audience can elevate model consciousness and construct belief.
- Search engine marketing (): Optimizing our web site and content material for serps like Google helps enhance visibility and drive natural site visitors.
- Influencer advertising: Collaborating with related influencers can introduce our model to a wider viewers, leveraging their established credibility and attain.
- Paid promoting (e.g., Google Advertisements, social media adverts): Focused promoting campaigns on related platforms can successfully drive site visitors and generate gross sales.
Offline Advertising and marketing Methods
The bodily world nonetheless holds appreciable significance. Offline actions can bolster model recognition and foster direct buyer interplay.
- Neighborhood occasions and sponsorships: Collaborating in native occasions, supporting related causes, and sponsoring neighborhood actions can set up the model as part of the neighborhood.
- Print promoting (e.g., native magazines, flyers): Focused print ads can attain particular demographics and drive foot site visitors to bodily shops or web sites.
- Partnerships with native companies: Collaboration with complementary companies in the neighborhood can develop attain and create synergistic alternatives.
Advertising and marketing Campaigns & Promoting Strategies
Crafting compelling campaigns that resonate with our audience is paramount.
- Restricted-edition releases: Introducing limited-edition designs or collaborations can generate pleasure and drive gross sales.
- Seasonal promotions: Launching campaigns that align with particular seasons (e.g., back-to-school, summer season) can goal particular wants and pursuits.
- Contests and giveaways: Participating contests and giveaways on social media can enhance model visibility and appeal to new followers.
- Video advertising: Creating participating video content material, together with product demonstrations and behind-the-scenes footage, can strengthen model connection and drive curiosity.
Potential Partnerships & Collaborations
Strategic partnerships can considerably amplify our model’s affect and attain.
- Non-profit organizations: Partnering with organizations aligned with the “Born Free” model’s message can improve model picture and contribute to a trigger.
- Environmental initiatives: Collaborating with eco-friendly manufacturers or organizations can resonate with environmentally acutely aware customers.
- Different companies within the vogue business: Collaboration with complementary manufacturers can open new markets and create cross-promotional alternatives.
Advertising and marketing Channels & Methods Abstract
| Advertising and marketing Channel | Methods |
|---|---|
| E-commerce | Web site optimization, social media integration, , paid promoting |
| Retail Partnerships | Collection of strategic retailers, joint promotions, co-branding alternatives |
| Social Media | Participating content material, influencer collaborations, contests, paid promoting |
| Offline Advertising and marketing | Neighborhood occasions, sponsorships, print promoting, native enterprise partnerships |
| Advertising and marketing Campaigns | Restricted-edition releases, seasonal promotions, contests, video advertising |
| Partnerships | Non-profits, environmental initiatives, vogue business collaborations |
Manufacturing & Logistics
Bringing our “Born Free” tee shirts from design to the doorstep requires a meticulous course of, one which balances high quality, effectivity, and moral sourcing. We have rigorously thought-about every step, from deciding on the best supplies to making sure a clean provide chain, guaranteeing a constructive expertise for everybody concerned.The core of this course of revolves round a dedication to sustainability and honest labor practices.
We try to companion with producers who share our values, prioritizing accountable manufacturing strategies and honest wages. This dedication extends to the collection of supplies, guaranteeing they’re sourced responsibly and contribute to a decrease environmental affect.
Materials Sourcing
Choosing high-quality, sustainable supplies is paramount. Our focus is on natural cotton, recycled polyester, and modern blends, minimizing our environmental footprint. We companion with suppliers who adhere to stringent moral requirements, guaranteeing honest wages and protected working circumstances all through the availability chain. Transparency in our sourcing is essential, enabling us to trace the origin of every materials and keep a transparent understanding of our affect.
Manufacturing Processes
The manufacturing course of itself entails a number of key levels. These levels embrace chopping, stitching, and high quality management checks. Every stage is rigorously monitored to take care of the standard and consistency of our tees. Trendy equipment, mixed with expert artisans, is employed to make sure a excessive stage of expertise. This cautious consideration to element all through the manufacturing course of ensures that each “Born Free” tee shirt meets our exacting requirements.
Provide Chain Challenges and Alternatives
World provide chains may be advanced and unpredictable. Components equivalent to geopolitical occasions, uncooked materials value fluctuations, and transportation delays can create challenges. Nevertheless, these challenges additionally current alternatives for innovation and adaptation. Diversifying sourcing methods and constructing robust relationships with suppliers are key to mitigating potential disruptions. By actively participating with suppliers, we will perceive and proactively tackle potential points earlier than they considerably affect manufacturing.
For instance, the current pandemic highlighted the significance of resilient provide chains, and we have taken steps to boost our flexibility.
Stock Administration Methods
Efficient stock administration is essential for optimizing manufacturing and minimizing prices. We make use of a just-in-time stock system, guaranteeing we solely produce what’s wanted to satisfy present demand. This strategy reduces storage prices and minimizes the chance of extra stock. Detailed gross sales knowledge evaluation permits us to precisely forecast demand and modify manufacturing accordingly. This proactive strategy helps keep away from overstocking and ensures a gentle move of merchandise to satisfy market wants.
Manufacturing Course of Overview
| Stage | Description |
|---|---|
| Sourcing | Figuring out and deciding on sustainable and moral suppliers for uncooked supplies. |
| Materials Procurement | Securing the mandatory supplies primarily based on demand and manufacturing plans. |
| Manufacturing | Manufacturing of the “Born Free” tee shirts, encompassing chopping, stitching, and high quality management. |
| High quality Management | Rigorous inspection of every tee to make sure high quality and adherence to requirements. |
| Packaging | Correct packaging of the completed merchandise for protected transportation. |
| Delivery | Environment friendly delivery to distributors and retailers, guaranteeing well timed supply. |
Pricing & Revenue Margins
Setting the best value for our “Born Free” tee shirts is essential for achievement. It balances the will to supply a compelling worth proposition with the necessity to obtain a wholesome revenue margin. Understanding the components that affect pricing and growing a strong pricing technique will enable us to maximise profitability and market competitiveness.The pricing technique for “Born Free” tees can be a mixture of value-based pricing and aggressive evaluation.
Worth-based pricing emphasizes the distinctive qualities and emotional connection our model evokes. Aggressive evaluation ensures we stay related available in the market whereas maximizing our potential revenue margins.
Pricing Technique Issues
The pricing of “Born Free” tees can be rigorously calculated, taking into consideration a number of key components. Price of products offered (supplies, labor, and manufacturing), desired revenue margin, market evaluation (pricing of comparable merchandise), and model positioning all play a essential position. Our audience’s willingness to pay for the “Born Free” model and its story of freedom and sustainability is one other vital issue.
Price Breakdown and Potential Revenue Margins
This desk particulars the estimated value breakdown for every “Born Free” tee, together with the potential revenue margins at completely different value factors. These calculations are primarily based on present market developments and our anticipated manufacturing prices. We’ve factored in the price of premium natural cotton, the expert labor required for display printing or embroidery, and the price of packaging and delivery.
| Worth Level | Price of Items Offered (COGS) | Desired Revenue Margin | Promoting Worth | Potential Revenue Margin |
|---|---|---|---|---|
| $25 | $15 | 40% | $25 | $10 (40%) |
| $30 | $18 | 40% | $30 | $12 (40%) |
| $35 | $21 | 40% | $35 | $14 (40%) |
| $40 | $24 | 40% | $40 | $16 (40%) |
Optimizing Pricing and Margins
To maximise revenue margins whereas sustaining a aggressive value, we are going to deal with a number of methods. These methods embrace environment friendly sourcing of supplies, strategic partnerships with producers, and ongoing market analysis to determine developments and competitor pricing. Streamlining our manufacturing course of will additional assist management prices.
“A well-defined pricing technique is important for profitability and market success.”
Competitors & Differentiation
The tee shirt market is vibrant, with numerous manufacturers vying for consideration. To thrive, “Born Free” wants a transparent understanding of its rivals and a compelling motive for purchasers to decide on it over the options. This part delves into figuring out key rivals, analyzing their strengths and weaknesses, and outlining how “Born Free” can carve out a singular area of interest.
Figuring out Key Rivals
The tee shirt market is saturated with established manufacturers and rising startups. Direct rivals will embrace these specializing in comparable themes, equivalent to eco-friendly clothes, animal rights consciousness, or common informal put on. Oblique rivals will embrace manufacturers providing attire with comparable value factors and goal demographics.
Evaluating and Contrasting Competitor Methods
A essential evaluation of competitor methods reveals various approaches. Some deal with aggressive advertising campaigns, others prioritize high-quality supplies, and nonetheless others depend on distinctive design aesthetics. Understanding these numerous methods will enable “Born Free” to strategically place itself. Evaluating their strengths and weaknesses gives helpful perception into potential alternatives for differentiation.
Differentiating “Born Free” Tee Shirts
“Born Free” tee shirts can distinguish themselves by emphasizing its dedication to sustainable practices. This could contain sourcing natural cotton, using recycled supplies, or partnering with moral manufacturing services. A robust model narrative, emphasizing the conservation message, will additional set it aside. Distinctive designs and a transparent model voice can create a memorable id that clients will readily acknowledge and join with.
Distinctive Options and Worth Propositions
“Born Free” can spotlight its distinctive worth proposition via a number of options. These embrace using modern printing strategies, equivalent to eco-friendly inks and water-based dyes. Selling the story behind every design and its connection to conservation efforts is essential. As an example, partnering with particular conservation organizations and highlighting their work will add authenticity and worth to the model.
Comparative Evaluation Desk
| Characteristic | “Born Free” Tee Shirts | Competitor A | Competitor B |
|---|---|---|---|
| Materials | Natural cotton, recycled supplies | Commonplace cotton | Polyester mix |
| Design | Animal conservation-themed, minimalist designs | Summary graphics | Popular culture references |
| Pricing | Aggressive, with value-added choices | Excessive-end | Price range-friendly |
| Model Messaging | Sturdy emphasis on sustainability and conservation | Concentrate on model and developments | Minimalist strategy |
| Manufacturing | Moral and sustainable practices | Commonplace practices | Quick vogue strategy |
Sustainability & Moral Issues: Born Free Tee Shirts
Our “Born Free” tee shirts aren’t nearly trendy designs; they’re a couple of dedication to a greater future. We perceive the significance of accountable practices all through the complete manufacturing course of, from sourcing supplies to minimizing our environmental footprint. This dedication extends to honest labor practices and moral sourcing, guaranteeing a constructive affect for everybody concerned.This part particulars our dedication to sustainable and moral manufacturing, highlighting the supplies, practices, and methods we make use of to make our “Born Free” line actually “born free” from dangerous practices.
We try to create a constructive affect on the surroundings and society.
Sustainable Supplies
An important side of our sustainable strategy is the collection of eco-friendly supplies. We prioritize pure fibers, recycled content material, and modern, sustainable options. This acutely aware selection not solely reduces our environmental affect but additionally contributes to a more healthy planet. We search to keep away from supplies that hurt the surroundings or the individuals who create them.
- Natural cotton: This pure fiber is grown with out dangerous pesticides and fertilizers, decreasing water air pollution and selling biodiversity. This technique reduces the environmental affect of conventional cotton manufacturing.
- Recycled polyester: This materials is constituted of recycled plastic bottles, diverting waste from landfills and conserving assets. This modern course of minimizes the environmental affect of manufacturing new polyester.
- Tencel: This sustainable fiber is derived from sustainably harvested wooden pulp. It is identified for its softness, breathability, and diminished environmental affect in comparison with conventional cotton.
Moral Sourcing
We consider in moral and honest labor practices. Our dedication extends to the complete provide chain, from the farmers who domesticate the uncooked supplies to the employees who manufacture the completed product. We guarantee honest wages, protected working circumstances, and respect for human rights.
- Truthful Commerce Certification: We actively pursue certifications that assure honest wages and dealing circumstances for the producers concerned in our provide chain. It is a very important step in making a accountable and moral provide chain.
- Transparency: We’re dedicated to finish transparency in our provide chain. This strategy permits clients to grasp the place their “Born Free” tee shirt comes from and the way it was made.
- Native Partnerships: Wherever doable, we companion with native suppliers and producers to help the native economic system and cut back transportation emissions.
Minimizing Environmental Influence
Our dedication to minimizing our environmental affect is integral to our enterprise technique. We actively search methods to scale back our carbon footprint and preserve assets.
- Water conservation: We implement water-efficient manufacturing processes and supply water responsibly.
- Vitality effectivity: We make the most of energy-efficient equipment and processes to scale back our vitality consumption.
- Waste discount: We make use of methods to reduce waste all through the manufacturing course of, from materials choice to packaging.
Sustainable Practices Desk
| Sustainable Apply | Materials | Description |
|---|---|---|
| Natural Cotton | Cotton | Grown with out dangerous pesticides and fertilizers. |
| Recycled Polyester | Polyester | Made out of recycled plastic bottles. |
| Truthful Commerce Certification | Varied | Ensures honest wages and dealing circumstances. |
| Water Conservation | Varied | Implementing water-efficient manufacturing processes. |
| Vitality Effectivity | Varied | Using energy-efficient equipment and processes. |
Visible Illustration
Born Free Tee Shirts want a visible id that is as vibrant and galvanizing because the message itself. Assume daring colours, impactful imagery, and a design aesthetic that speaks to freedom and journey. The visible illustration must be extra than simply fairly; it ought to evoke a way of empowerment and reference to nature.
Ideally suited Visible Aesthetic
The model’s visible id must be immediately recognizable and memorable. A key aspect is a constant use of coloration palettes that evoke a way of freedom and pure magnificence. Assume earthy tones like deep greens, heat browns, and sunny yellows, paired with pops of shiny colours like turquoise or coral. A robust and impactful typography that enhances the imagery is essential.
The font must be clear, readable, and convey a way of journey and empowerment. A constant use of high-quality images and illustrations is important to construct a visually interesting model.
Visible Parts Representing “Born Free”
The core theme of “born free” must be clearly communicated via the visible parts. Illustrations of animals, significantly these identified for his or her freedom and independence, equivalent to giraffes, lions, or birds in flight, can be impactful. Pictures of lush landscapes and pure environments would reinforce the reference to nature. Geometric patterns or natural shapes impressed by nature can add visible curiosity and depth.
Summary designs that evoke freedom and motion are additionally choices. Easy, but elegant designs must be favored over overly sophisticated ones. It will assist to maintain the shirts versatile and adaptable to numerous contexts.
Mockup Designs
This part showcases potential shirt designs in several types, colours, and prints, highlighting the “born free” theme.
| Design | Type | Colours | Description | |
|---|---|---|---|---|
| Design 1 | Easy Graphic | Deep Teal, White | Silhouette of a giraffe | Clear strains and a daring silhouette of a giraffe towards a deep teal background. Good for a contemporary, minimalist look. |
| Design 2 | Nature-Impressed | Sage Inexperienced, Dusty Rose, Cream | Summary leaf patterns | Delicate leaf patterns in various shades of inexperienced and rose towards a cream background. Evokes a way of pure magnificence and tranquility. |
| Design 3 | Daring Graphic | Black, Gold | African Wildlife Print | A daring graphic print that includes varied African animals. A placing design that represents the spirit of the wild. |
| Design 4 | Typography | Turquoise, White | “Born Free” Textual content | A daring, elegant “Born Free” typography in a contemporary sans-serif font towards a turquoise background. |
Visible Id Pointers
The visible id of Born Free Tee Shirts must be constant and clear throughout all platforms. Preserve a robust model voice, with imagery that precisely represents the “born free” message and values. Make sure that all designs and coloration schemes mirror the specified aesthetic of the model.
